Is designing a friendly user interface important? “Designing a friendly, conversational UI without the help of someone skilled in narrative structure, language, nuance and persuasion is like trying to play My Heart Will Go On on a tuba: a) It’s bloody hard work, and b) the audience may tap along, but nobody’s falling in love.” Read more: https://blog.prototypr.io/rise-of-the-ux-writer-cb5b0ce8ac31#.ebt6f8u46.
A 2015 DMA poll found that copywriters on the whole aren’t happy. 54% cited a lack of respect in the industry for the value of copywriting, while 28% believed that if a project’s budget were to be cut, copywriting would be the first role to go.
There’s never been a greater need for copywriters. With the rise of voice user interfaces like Amazon’s Alexa, conversational UI and chat bots, AI and machine learning, and automated phone services, the whole industry is looking for ways to have better quality, more cost-effective dialogues with users.
Check out this New York Times article about why kids can’t write: https://www.nytimes.com/2017/08/02/education/edlife/writing-education-grammar-students-children.html.